Jambo wrote:That's sobering stuff. Will be interesting to read his promised future blogs on where he sees issues.orlando wrote: ↑Wed Apr 11, 2018 7:43 amSo it should. If you don't have your own outlet, or one as part of your plans, don't do it. It really is that simple.laithclark wrote: ↑Tue Apr 10, 2018 10:02 pmVery interesting and very much on my mind about taking the plunge!
As I've often said to friends who reckon I should give up the day job and sell my beer - making good beer isn't difficult. What is difficult is getting people to part with the right amount of their hard earned cash for YOUR beer above others, i.e. it is marketing, plus - as Orlando says - a route to market which doesn't involve you giving away all the margin to a middle man.
Brewdog seem to be doing it right in that regard, but their profit margins are still pretty slim, even when using crowd funding for a big portion of their capital.
When you look at the margins especially on cask it is very slim even if you can sell at a good and fair price. There seem to be some who are selling at what must be almost zero margin which is completely unsustainable for anyone including pubs that rely on that price to make there margin.
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