Going Pro opportunity

Get advice on making beer from raw ingredients (malt, hops, water and yeast)
laithclark
Piss Artist
Posts: 116
Joined: Tue Aug 27, 2013 10:58 am
Location: The Cotswolds
Contact:

Re: Going Pro opportunity

Post by laithclark » Thu Apr 12, 2018 11:28 am

Jambo wrote:
orlando wrote:
Wed Apr 11, 2018 7:43 am
laithclark wrote:
Tue Apr 10, 2018 10:02 pm
Very interesting and very much on my mind about taking the plunge!
So it should. If you don't have your own outlet, or one as part of your plans, don't do it. It really is that simple.
That's sobering stuff. Will be interesting to read his promised future blogs on where he sees issues.

As I've often said to friends who reckon I should give up the day job and sell my beer - making good beer isn't difficult. What is difficult is getting people to part with the right amount of their hard earned cash for YOUR beer above others, i.e. it is marketing, plus - as Orlando says - a route to market which doesn't involve you giving away all the margin to a middle man.

Brewdog seem to be doing it right in that regard, but their profit margins are still pretty slim, even when using crowd funding for a big portion of their capital.

When you look at the margins especially on cask it is very slim even if you can sell at a good and fair price. There seem to be some who are selling at what must be almost zero margin which is completely unsustainable for anyone including pubs that rely on that price to make there margin.




Sent from my iPhone using Tapatalk
I am a stay at home Dad turned professional brewer. I run a very small cuckoo brewery in the Cotswolds which specialises in Gluten Free beers.

Check out the beers we produce: www.bigriverbrew.co

Post Reply