First kit was a complete disaster - so many things went wrong, many lessons learned. Went down the sink.

Second one I'm drinking at the moment. It has a bit of a tang to it which I'm not happy with (it's a John Bull Masterclass IPA - used Safale04, just rehydrated)
Third (Woodfordes Great Eastern) is about ready for kegging - stuck firmly at 1012, even though I was expecting a little more - used a Gervin for that one (jumping around a bit I know, but I was hoping for a lower FG out of that one)
My latest one is a Nelson's Revenge. I've been reading a bit on pitching rates and most would suggest that a 11g sachet was needed, but the one in the kit is only 6g.
I'm a bit confused. If the 11g is correct, why would the manufacturer include only 6g? Apparently these beers win awards (or at least blind tests) - do they only use the stuff in the box to make award winning beers?
So, the only thing I can think might be sensible is to make a starter. I can't find anything definitive to say whether that's right for these circumstances though.
Getting to the point - under what circumstances should I use a starter, when is it OK to just rehydrate and are there times when just chucking it in according to the instructions is a prudent thing to do given that there's 40 pints at stake?
Cheers!