I've been brewing beer for many years and the vast majority of the kits have been the Geordie brand. They make easy going session ales which go down well with my friends. Kits used to be sold widely in Boots The Chemist.
Does anyone know the history of the brand and does it have any connections with the Newcastle area? I'm fairly certain it is now produced by Muntons but it was based in Hemel Hempstead, Hertfordshire (I think) and may have been a division of Viking Foods. Geordie sold a wonderful dry kit in the early eighties.
Would appreciate any light thrown on this subject.
Geordie brand
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cwrw gwent
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Ditch
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Re: Geordie brand
" Geordie "; Made in Hertfordshire? Ok. Sounds bang on the the course.
Here's something to throw into the mix: A spot of serious 'Market Research' was said to have proven that the UK populace had certain, quite strongly entrenched value attachments to given accents. (Bear with me!)
'Scouse', 'Scottish' and 'Irish' accents, eg. all suggested one thing or another to the greater populace. But a Geordie accent was, nationally, considered to inspire the most warm feeling of 'trust, niceness and likeability'
Straight up! National consensus was that a 'Geordie' was the most " Reliable " sort of accent. We felt we'd sooner buy from a Geordie salesman than, eg. a Londoner. (Based purely on their voice / accent).
Now, I don't remember the tv advertising campaign ~ if there was one. But; Might they have not been relying on some clever stunt where by the very notion of 'Geordieness' rang an inner bell with the beer making public? Sort of " Geordie: A Pint Ye Can Trust. A Nice, Likeable Drink ..... Just Like That Accent ".
I mean, seriously; What if they'd called it " Scouse " ?
(Christ; Now I'll get crucified!
)
Here's something to throw into the mix: A spot of serious 'Market Research' was said to have proven that the UK populace had certain, quite strongly entrenched value attachments to given accents. (Bear with me!)
'Scouse', 'Scottish' and 'Irish' accents, eg. all suggested one thing or another to the greater populace. But a Geordie accent was, nationally, considered to inspire the most warm feeling of 'trust, niceness and likeability'
Straight up! National consensus was that a 'Geordie' was the most " Reliable " sort of accent. We felt we'd sooner buy from a Geordie salesman than, eg. a Londoner. (Based purely on their voice / accent).
Now, I don't remember the tv advertising campaign ~ if there was one. But; Might they have not been relying on some clever stunt where by the very notion of 'Geordieness' rang an inner bell with the beer making public? Sort of " Geordie: A Pint Ye Can Trust. A Nice, Likeable Drink ..... Just Like That Accent ".
I mean, seriously; What if they'd called it " Scouse " ?
(Christ; Now I'll get crucified!
)-
scottmoss
Re: Geordie brand
Scouse "A Pint You Only Only Have One Sip Of Before Someone Smashes You Over The Head With It"
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cwrw gwent
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Re: Geordie brand
I had suspected the very point you make Ditch, that the brand may have more to do with image than geographical location, but I can't find any compelling evidence. All I know is that Geordie has been around since at least the 1970's but a trawl through the internet gives no indications about its history. Anyone else?
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KevP
Re: Geordie brand
I just had a 'google' too mate to try and help, but can't find much of interest, sorry.