What would you ask Brewdog?

[boingy]

Managing to insult an entire age group in one go is quite an achievement. Nice one.

I agree that beer appeal reaches far outside the CAMRA viewpoint though. You only have to look at the entertainment line-up for the forthcoming GBBF to identify the target audience:

http://gbbf.camra.org.uk/entertainment

Folk, country, blues, a string quartet plus The Blockheads (minus the late great Ian Dury).
It's not exactly a progressive line-up...

[Befuddler]

Managing to insult an entire age group in one go is quite an achievement. Nice one.

I agree that beer appeal reaches far outside the CAMRA viewpoint though. You only have to look at the entertainment line-up for the forthcoming GBBF to identify the target audience:

http://gbbf.camra.org.uk/entertainment

Folk, country, blues, a string quartet plus The Blockheads (minus the late great Ian Dury).
It's not exactly a progressive line-up...

Agreed.. I'm in my 20's and I feel like I'd be totally out of place at a CAMRA festival. Good beer appeals to good people whatever age, but CAMRA really dont help with their flatcap and whippet mentality.

[Jolum]

Managing to insult an entire age group in one go is quite an achievement. Nice one.

You guys take all this far too seriously and (I'm guessing here) I don't believe that JBK pulls in the demographic that you think it does (I stand to be corrected). However, if this forum is swarming with young people and I've offended them, then (to them) I offer my humblest apologies. Please ignore my old-git rants and enjoy JBK - it's an excellent place for all your brewing information needs.

As for the beer-festivals, I totally agree. Some of the so-called entertainment is enough to oxidise the ales on show

[boingy]

Managing to insult an entire age group in one go is quite an achievement. Nice one.

You guys take all this far too seriously

I genuinely meant it as a light-hearted complement
There are a few youngsters on here (youngster = anyone less than 25. Or maybe 35.) but I doubt you have offended them. You need to try harder.

[delboy]

Managing to insult an entire age group in one go is quite an achievement. Nice one.

You guys take all this far too seriously and (I'm guessing here) I don't believe that JBK pulls in the demographic that you think it does (I stand to be corrected). However, if this forum is swarming with young people and I've offended them, then (to them) I offer my humblest apologies. Please ignore my old-git rants and enjoy JBK - it's an excellent place for all your brewing information needs.

As for the beer-festivals, I totally agree. Some of the so-called entertainment is enough to oxidise the ales on show

Its swarming with people in their mid to lates 30s if memory serves me correct (we had a what age are you thread).

[Jolum]

Managing to insult an entire age group in one go is quite an achievement. Nice one.

You guys take all this far too seriously

I genuinely meant it as a light-hearted complement
There are a few youngsters on here (youngster = anyone less than 25. Or maybe 35.) but I doubt you have offended them. You need to try harder.

No worries. As I said I have 3 kids and their skin is thicker than lead but I still wouldn't want to intentionally offend people on here. My problem is I sometimes let my sense of humour take control of my hands when I'm typing and before I know it what I think is funny in my head has actually pissed people off

Its swarming with people in their mid to lates 30s if memory serves me correct (we had a what age are you thread).

Bloody hell, mid to late 30s is young???

...see what I mean...stop evil hands

[196osh]

Well I am 22, Geof is 25 and about 1/2 and 1/2 of the active members that came to the Gallery were under 30. I would say.

[Fallen]

So how many homebrewers on here took up brewing as a legitimate way of being around the house and 'helping' with childcare while secretly using brewing as a method of escape?

Not that I did of course, I'm just asking

[mysterio]

I'm youngish yuff at 25 and i'm totally un-offended by Jolum's banter, I can totally see why Brewdog rub some people up the wrong way, I don't give a f*k and just enjoy the beer - I think it is mostly good.

[HighHops]

However, if this forum is swarming with young people and I've offended them, then (to them) I offer my humblest apologies.

Humblest apology accepted Jolum. Just don't do it again!

As for brewdog IMO they're making something different and trying to make real beer attractive to the next generation, who are bombarded with marketing campaigns for fizzy tasteless p1ss. I know loads of people (blokes included) that think that swedish fruit cider is the only thing worth drinking (apart from Irish cider with loads of ice of course). So well done to brewdog for encouraging more people to appreciate good old fashioned british ale, even if it is with a twist and some clever marketing.

[Jolum]

Humblest apology accepted Jolum. Just don't do it again!

Erm...I'll try not to...honest...with a cherry on top and everything

[bosium]

What is considered yuff anyway? Under 20? Under 30? I actually think there are a ton of people under 30 on the board (myself included), but I wasn't offended by Jolum's little dig in the slightest either

It's about beer people!

[calumrobertson]

Im under 30 but i dont think it actually matters how young or old you are.....although in my experience it seems to be that younger folk...say under 35...are more open to the ethos of brewdog...i wonder why...i cant help but thinking that it has something to do with CAMRA as they did so much for real ale in the ~70s but did it in a way that linked real ale with old fashioned thinking and have struggled to lose that image...as people have said you just need to look at the music line up of an CAMRA ale festive to see how out of touch they are...but then i think that is because they are run by committee and they probably have far more 'traditionalists' than 'modernist' members in their ranks. You could say well its up to the 'yuffs' to join up and change it but i dont think many want to as companies such as brewdog which i think younger people associate with more are consider the antichrist by CAMRA...well in Scotland anyway (have you ever seen their beers at a CAMRA festival?!).
I just wonder if some people would be happier to drink their beer if they didnt know it was from Brewdog?! I happen to to know one of the Brewdog guys and know for a fact they are all exceptionally gifted brewers, there is a lot of intelligence and science that goes into their beers and they strive to use the best ingredients.....i dont really get why people slate their beer as imo there is no doubt its an excellent product...blind tasted aways testify to that fact!
I personally think that America (especially the west coast) is currently at the forefront of excellence in progressive brewing and we could actually learn a lot from them. I think there is a place for both pushing the boundaries breweries and more traditional ones but that rahter than everyone slagging each other off they could learn from each other and work together to collectively raise the profile of ale so, lets be honest, up until a few years ago ale wasnt exactly the first choise for a LOT of drinkers, it was precieved as old fashioned and uncool so needed and needs to be promoted to the younger drinkers because the older ones will die out eventually!

[Jolum]

What is considered yuff anyway? Under 20? Under 30?

TBH I kinda meant teenagers - I think but I could be wrong. One of the lads that works for me has been with me since he was 18 (5 years ago). When he started he used to call his mates 'yuff' when he talked to them on the phone. He's matured a bit since and now actually takes the piss out of all of that. So from his description a 'yuff'' is late teens to very early 20s, either drives a Corsa or rides a moped (with L-plates) wears tracksuits all the time and (most importantly) a peaked baseball-type cap. Out of interest, when I told him that JBK members (in their late 20s and 30s) were getting offended because I had a laugh at the expense of yuffs he couldn't stop laughing - not because of the yuff bit but (as he put it) something about "old gits thinking themselves to still be yuffs" ...the young I ask you?

Anyway as Bosium says it's about the beer so can we please move on. I've got a full days work to get out of the way before I can go home and see how my White Labs WLP810 starter is doing - I'm doing a California Common tomorrow. I've had the starter going for a couple of days now. While on the subject , I built a lovely plate stirrer and wasn't able to use it with any of the demijohns I've got as I couldn't find one with a flat enough bottom...groan, will now have to jump on the bandwagon and shell out for a conical flask...double groan

Anyway, happy brewing

[delboy]

What is considered yuff anyway? Under 20? Under 30?

TBH I kinda meant teenagers - I think but I could be wrong. One of the lads that works for me has been with me since he was 18 (5 years ago). When he started he used to call his mates 'yuff' when he talked to them on the phone. He's matured a bit since and now actually takes the piss out of all of that. So from his description a 'yuff'' is late teens to very early 20s, either drives a Corsa or rides a moped (with L-plates) wears tracksuits all the time and (most importantly) a peaked baseball-type cap. Out of interest, when I told him that JBK members (in their late 20s and 30s) were getting offended because I had a laugh at the expense of yuffs he couldn't stop laughing - not because of the yuff bit but (as he put it) something about "old gits thinking themselves to still be yuffs" ...the young I ask you?

Anyway as Bosium says it's about the beer so can we please move on. I've got a full days work to get out of the way before I can go home and see how my White Labs WLP810 starter is doing - I'm doing a California Common tomorrow. I've had the starter going for a couple of days now. While on the subject , I built a lovely plate stirrer and wasn't able to use it with any of the demijohns I've got as I couldn't find one with a flat enough bottom...groan, will now have to jump on the bandwagon and shell out for a conical flask...double groan

Anyway, happy brewing

The track suited 'yuff' you speak off are no more the target demographic of brewdog than are miserable old-gits, they are looking for the young upwardly mobile people in their twenties upward the sort of person with a decent job and a penchant for nice clothes etc, the sort of person that hasn't been saddled yet with mortgages etc and can afford to spend a few quid on a premium product.
The marketing might get up your nose but then it isn't meant for you, i think you might be making the mistake of slagging off the product (which is good) just because you don't happen to like hows it marketed.

Anyway, I might be able to help you with a conical flask (i noticed on another thread you were bemoaning their cost), although delivery could be the killer, what sort of money including delivery were they looking for?