Many people get along with the cheapo jug-kettle elements fine - but there is a bit of electric alteration needed with some varieties and, as has been mentioned, a bit of mechanical fiddling to adapt them. If you're uncomfortable with electricity and/or you wanted something off the shelf to screw in with the minimum of alteration/fuss (I guess you may from the original post), then Jolum's link looks good to me.
I think that this is a variant that takes an older style round plug/lead which can be expensive to buy, so possibly
this may be an alternative choice - I seem to remember someone (possibly jolum himself) saying these used the more modern/common leads (but don't rely on my memory!). And while I think about it, if you do get a more modern IEC type lead for your element, make sure its a true kettle lead (i.e. rated for hot conditions and the full power) - lots of plugs/leads look similar but are only designed for stuff like computers - with a ready made element you're unlikely to be able to plug the wrong sort in but if you adapt one yourself you could be able to. JontyR and I both mentioned it recently
here; earlier on in the same thread is a good detailed record by BigDave of fitting the kettle elements too.
I personally don't feel happy with the jug kettle elements in the roll of a boiler, but many people like them and its personal choice so I don't want to put you off. But to help you make a ballanced choice, also consider that as a consequence of the pleasantly low price they are built down to a budget and you'll be asking them to do considerably more than they were designed to do in the jug kettle. Naich recently had an issue with one,
this thread may be of interest as it details this and is followed by posts including alternative options.
cheers
kev